How GLP-1s Actively Change U.S. Consumer Behavior #shorts

So, the discussion around food noise is really interesting. There was an informed study done this year that found that the over 550 US Americans that were currently using a GLP-1 medication, 13 out of 20 were thinking about food noise interrupting their daily routine drops to six out of 20, a 54% decline. And what that shows us is the mental state of how people approach buying, approach consuming is really changing. As a behavioral science enthusiast, someone who uses behavioral science to to help brands face business problems, we're seeing a shift not just in what are the cues and triggers that bring people to food, but we're seeing the actual environment change around them. So, if you don't have that desire for food in the same way, if it doesn't enter your mental state in the same way, then a lot of the tactics that restaurants and food companies have used to bring you to their product, a cue, a Taco Tuesdays, or something like a when you're hungry, you're not you, grab a Snickers, those types of insights hold a lot less weight when that's not what's happening inside the buyer's mind. I think what's so revolutionary about GLP-1s is this is changing really fast. Last year, uh a study showed that it was just 3% of Americans had tried a GLP-1. This year, it's 11%, that's your one and eight number. So, really there's a big, fast change happening, and uh we're still thinking and unpacking about all the ways it changes um how consumers behave. >> Mhm.