Jewelry giant Pandora is using 100% recycled silver & gold. Here’s why

So, you're using 100% recycled silver and gold. So, this this this whole cycle recycling uh model that you have, does it somehow reduce your your need to procure more more materials? And does it reduce your your cost for raw materials? >> So, it hasn't reduced the need for raw materials, but it has changed the sourcing of those raw materials because we are really now going to sources that only provide recycled certified recycled metals. And so, all the, you know, jewelry that I'm wearing today is made with recycled metals. It can come from different industries, so that are actually getting whether it's conductor, semiconductor, whatever. But also, we recover our products in our Pandora stores, and we melt them and then bring them back to a second life. So, it depends of different sources.