TL;DR
Blur will deprecate its website frontend on November 12, while its Ethereum marketplace protocol remains operational onchain and BLUR holders retain control of the fee switch.
Blend will stop matching new loans that day, with borrowers required to repay or let loans default before using a later withdrawal tool.
Blur’s monthly trading volume fell more than 99.5%, from $1.43 billion in March 2023 to under $7 million in March 2026.
Blur will deprecate its blur.io frontend on November 12, ending direct website access to its NFT marketplace while leaving the underlying Ethereum protocol operational. In an official announcement , the team said BLUR holders will retain control of the protocol’s fee switch. Blend, its peer-to-peer NFT lending product, will stop matching new loans on the same date. The shutdown affects Blur’s frontend and new Blend lending activity, not the marketplace’s onchain smart contracts. Borrowers must repay outstanding loans or allow them to default before the deadline as the transition begins.
1/ The https://t.co/zPQ1jqR7pT frontend will be deprecated on November 12, 2026.
This deprecation only applies to the frontend.
The Blur marketplace protocol will remain operational on-chain, and $BLUR will continue to control its fee switch.
— Blur (@blur_io) October 12, 2026
Blur Retreats After NFT Trading Volume Falls More Than 99%
Blur’s monthly trading volume fell from roughly $1.43 billion in March 2023 to less than $7 million in March 2026, a decline exceeding 99.5%. At its peak, the platform handled more than 70% of Ethereum NFT trading volume after launching in 2022 with zero marketplace fees and token incentives. The collapse marks a sharp reversal for a platform that once challenged the sector’s dominant marketplaces through aggressive incentives and professional trading tools. The contraction fits a wider wave of NFT marketplace shutdowns as trading activity and collector participation weakened across the broader sector.
Blur also recorded no marketplace protocol revenue from transaction fees over the previous three years, despite processing billions of dollars in NFT trades, because its marketplace charged traders nothing. That figure does not establish whether Blend or other activities generated revenue. Blur has not publicly attributed the website closure to operating losses. The data shows a business model that generated substantial historical trading activity without collecting marketplace transaction fees, while user demand later contracted dramatically. The backdrop resembles the pressure that pushed other NFT platforms to close or rethink how they monetize shrinking markets over time.
Blend users face the most immediate operational deadline. New loans will stop being matched on November 12, and borrowers have until then to repay or let existing loans default. Blur plans to provide a separate withdrawal tool afterward so users can recover assets from Blend. The BLUR token fell more than 20% following the announcement, trading around $0.015 in the reference snapshot. Blur’s next phase therefore preserves decentralized protocol infrastructure while removing the company-operated interface that made it accessible to most users. The decision also closes a chapter that began with Blend’s 2023 launch as Blur expanded beyond NFT trading for users.
