Meta CEO Mark Zuckerberg.
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Meta reported third-quarter earnings on Wednesday.
Meta CEO Mark Zuckerberg said over 10 million people have set up a Muse AI agent since its launch.
Meta’s stock surged after the release of Muse, which climbed to the top of the App Store.
Meta’s new personal AI agent app, Muse , has drawn more than 10 million users since its September launch, CEO Mark Zuckerberg said Wednesday.
During Meta’s third-quarter earnings call, Zuckerberg said that Muse’s growth “continues to be strong” and that the most common use case for the agent is shopping.
More than a quarter of Muse users are making purchases through the app, with an average purchase size of over $200, Zuckerberg said.
Meta’s stock had surged after it released Muse. Its stock was up 5% after-hours on Wednesday.
The agent, which Meta says can help users handle tasks like sending an email or booking travel, quickly climbed to the top of Apple’s App Store after its release, giving Zuckerberg an early win for his enormous AI spending.
Zuckerberg recently said at Meta’s annual Connect event that the company expects to make money from Muse by “taking a small fee from transactions.”
Forrester principal analyst Kate Winick said Wednesday that the biggest X-factor in Meta’s AI ambitions is consumer trust.
“The more information Muse has, the more effective it can be, and overall trust in Meta remains low,” Winick said.
She added, “But Meta has cultivated a reputation that negates trust as a condition for engagement: consumers almost expect to have their data mismanaged in exchange for a high level of connectivity and utility, and have shown that they’re willing to keep showing up as long as the product experience delivers.”
Earlier on Wednesday, a New Mexico judge ordered Meta to pay $25 billion for misleading users about how it handled their data and for failing to prevent misinformation on Facebook.
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