Alaska Airlines CEO: Consumer demand is strong despite higher airfares

Even with this high fuel environment, demand is strong fell and you know, the American consumer is strong which is you know, the really the silver lining behind all this. We're going to invest in premium. We're investing in international routes. We're tripling our cargo capacity and we're investing in our loyalty program. Those are the things we can control. So, fuel prices drop, of course, we'll have more tailwinds, but we're trying to build a business that's resilient over these economic cycles.