Cadbury’s chocolate ‘Crumb Tower’ slashes supply chain lead time

Chocolate demand is booming, so how do you make more of it faster? [music] For Mondelez, the company behind Cadbury and Oreo, the answer [music] starts in Malaysia. The snack giant has opened a new $22 million chocolate crumb [music] facility called Crumb Tower at Cadbury's existing factory in Shah Alam to boost production of the [music] key ingredient behind the brand's signature taste and texture. Until now, Mondelez imported the ingredient from Australia [music] and South Africa. A Mondelez executive tells me making it in Malaysia will cut at least two months >> [music] >> from production schedule and lower shipping cost. Malaysia is becoming a bigger [music] part of Cadbury's business in the region. Its Shah Alam factory already produces around 100 million chocolate bars [music] a year across more than 130 varieties, and there could be more to come. Beyond Malaysia, Mondelez also [music] makes products in Indonesia and Thailand for export and sees further [music] room to grow its snack business across Southeast Asia.