Coca-Cola won’t be putting “fridge cigarette” in an ad campaign

Young Americans are calling Diet Coke the fridge cigarette. What do you make of that? How is that driving momentum as young Americans really adopt this nickname? >> Consumers call it uh the the way they want to call it. The most important thing to us [music] is that we don't position Diet Coke and that way. What we do is that it's a great [music] tasting product which connects with the consumer in a very unique way. And that's what really co Diet Coke it's all