Everybody’s Business: Tubi’s Growth Strategy Includes Edgy Merch

One of our interests is corporate apparel. That's true, actually. And this is one of the more fun efforts that I have ever seen. This stuff has been really successful. Yeah. It's funny, it plays with the Tubi brand. There's a jockstrap with "free" put in a fun location. What I'm wondering is, like, we heard all these corporate leaders after the election either get sort of pressured by interest groups to, like, go easy on the DEI and and Tubi obviously hasn't done that. Right. You're out there with with this merch for pride month. Yeah it's interesting. Well Tubi — we've always had as a brand a bit of an edge and our viewers expect that, right? It's a playful tone. These were all free giveaways. Yeah. All free. Okay. And they were just gone and in moments, right? We had people lined up and down the block to to pick these things up. I think our viewers just understand that with Tubi, you're going to get a bit of a personality. You're definitely going to get a bit of an edge. There's a certain core that tends to skew younger and I should say to be amongst the streamers, we skew about 6 or 7 points lower in terms of median age. Is that six points, years? Years. Yeah. Okay. Sorry. Percentage points. We skew significantly younger than other streamers. So we've got a very dedicated Gen Z following. And in general they like personality and they like brands that show up in a way that feels just authentic. And this merch for this particular moment felt authentic.