The Love-Hate Relationship With AI Unfolding on Social Media

Why should we dislike AI-generated social media or marketing content? Well, I think I can speak to it from the brand side, and I do feel like consumers have an expectation that a brand is putting creative effort into things, and the effort that they put into their social media is a reflection of the effort that they are putting into their product. And I think that consumers feel that through it. And that has always been true about creative, you know, brands like Nike have built so much of their world around their investment into creative. And so it's seen as a shortcut. And it might make you ask, you know, if, uh, your favorite Chipotle or whatever your favorite fast food chain is using AI-generated imagery, what other shortcuts might they be taking in their process? I totally agree. I think from a content standpoint too, people actually do enjoy AI-generated content. Um, it's so crazy on YouTube. I don't know if you guys have noticed, but all these YouTubers are just reading AI-generated scripts now. And you look at the comments, people like, amazing analysis, great scripts. So I think people actually like it sometimes when they don't know they're consuming it, sometimes they actively know they're consuming. I think people just don't want to feel tricked. That's when it starts to feel bad.