Why Warner Records is investing in South Asian artists

South Asian music is becoming increasingly mainstream in the US. Music is becoming more global thanks in part to streaming. The global music industry has seen revenue grow for [music] 11 consecutive years crossing 30 billion dollars for the first time in 2025. Nearly 70% of that revenue came from streaming. >> Through the internet, right? And and and streaming. It's it's global. We all have access to music that we didn't really have access to before. It was a as a record company particularly we we're pushing to be different and collaboration and educating [music] each other through music, you know, and sharing our cultures. >> And this growing [music] fan base of South Asian artists is not just in the United States. Spotify said it saw streams of Indian artists skyrocket by [music] more than 2000% in international markets between 2019 and 2023. In 2024, Spotify said that 50% of all royalties generated by Indian [music] artists on its platform were from listeners outside of the country. >> In terms of how the music is being portrayed, it gives us an opportunity for us to also have a moment just like [music] the Afro scene, the Latin American scene, the K-pop scene. I think South Asia's going to have that moment very soon. I just [music] feel like we need the right platforms and opportunities for that.