Why Gen Z is driving the box office

I'm here at the AMC in downtown Burbank. Last year, this theater made $23.3 million in ticket sales, the most of any cinema in the US. But, it's not just here. Moviegoing is up across the US despite the rise of streaming, social media, and persistent inflation. Domestic box office revenue is more than 12% higher year-to-date, >> [music] >> and attendance has grown nearly 6% compared to the year prior. With 250 million tickets sold so far this year across the US and Canada, the is now on track to reach $10 million for the first time since 2019. A lot of that growth is being driven by Gen [music] Z and Millennials, who are seeing more movies per year and spending more per trip than any other generation. In 2025, Gen Z moviegoers averaged [music] about seven movies a year and made up roughly 40% of all audiences in North America. >> Gen Z is driving moviegoer trends today. I think people are shocked. Like, "Oh, Gen Z doesn't want to leave their house." That's not true.