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Amazon Positions Alexa for Shopping to Counter Third-Party Agents

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The rise of artificial intelligence agents that shop for their users could present a challenge to Amazon’s status as a first stop for shopping and a place for advertisers to reach consumers, The Wall Street Journal reported Sunday (Nov. 1). If AI agents like Meta‘s Muse find and buy products, they will replace human browsing […]

The post Amazon Positions Alexa for Shopping to Counter Third-Party Agents appeared first on PYMNTS.com .

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