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Connecting AI Visits to Sales Could Sharpen Retail Investment

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A retailer’s next artificial intelligence investment could depend on what happens after a shopper arrives. The PYMNTS Intelligence report “The Agent Advantage: How Merchants Plan to Win AI Shopping” found in October that among surveyed merchants selling through their own site or app, 37% knew a visit came from an AI platform but lost the […]

The post Connecting AI Visits to Sales Could Sharpen Retail Investment appeared first on PYMNTS.com .

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